Why 2021 Will Be the Best Year for Digital Marketing
How Has Online Shopping Been Popular in 2020?
How Have Online Academic Events Been Trendy in 2020?
How to Boost Digital Marketing for eCommerce in 2021?
1. Voice Search Is Getting More Popular
Though many people think that voice search can never take the place of manual search, voice search is getting more popular these days. The mechanism of voice search is quite straightforward: users search for what they are looking for by talking to the search assistants such as Google Assistant, Siri, Cortana, Alexa, etc.
Voice search does not require users to say the location as it automatically searches for the products or services that are nearby. In traditional manual search, however, they have to type the location they are in if they want to see if they can find what they want in their vicinity. For instance, if someone searches for pipe tobacco shops, they can see where they can buy pipe tobacco near them.
Due to the growth in using voice search, it is remarkably efficient for your e-commerce business to consider voice search in your digital marketing strategies.
2. Short Videos Are More Effective
These decades have made us more intolerant and less patient in general. We are too preoccupied with so many issues that we cannot devote time to watching a long advertising or entertaining video. Or, we have the time to devote but a long video seems so absurd to us that we rather skip it as soon as possible. Or perhaps, being exposed to so many images and concepts prevents us from getting excited by watching a video unless it is highly creative.
Why Tik Tok has become so popular is now quite comprehensible. Tik Tok is a social media platform that allows its users to share short videos and has got a significantly large audience regarding the limited time it has been launched.
As an e-commerce business owner or a marketer, you should know that all your efforts and spendings can lead to failure if you do not consider the general mood of your audience. Knowing that a short video can get more views as well as being more budget-friendly can give you much better results.
Regardless of the type and subject of your video, you should keep them as short as possible and about less than 2 to 3 minutes. Your videos can be entertaining, informative, educational, promotional, advertising, etc. Work on your content and do your best to attract and engage your audience within a short amount of time.
3. Conversion Rate Optimization (CRO) Is Essential
3. Conversion Rate Optimization (CRO) Is Essential
To turn your generated leads into customers might be the most challenging yet fundamental fact about marketing. Encouraging your generated leads to complete the journey in your website and purchase from you is not an easy task. It needs much effort, intelligence, and strategies as well as Conversion rate Optimization (CRO) knowledge.
Conversion rate shows the ratio between the total number of your website visitors and the total number of purchases. Learning how to optimize conversion rates can help you better convert your prospects. In other words, the traffic that visits your website would buy from you in the end if you know how to plan your conversion funnel.
There are many online platforms in the digital world that have different features and different audiences. Such diversity leads you to take CRO into account and mix it with creative and catchy ideas so that your leads can easily differentiate between you and others and become your customer confidently.
Remember to check the howness of your customers’ or leads’ online behavior by measuring the number of clicks, the amount of time spent on a page, bounce rates, etc. Analyzing such metrics help you understand if you are doing the right job regarding conversion rate optimization.
If you are using social media to generate leads to your website or directly sell there like for instance via Instagram Shopping, you can check the analytics of these media as well. You should constantly see if you are adopting the right strategies to stay in the market and increase your revenues.
If you do not have as many audiences as you need on social media, you can try the apps and tools that enable you to increase your audience. For instance, you can use Instagram follower apps to grow your Instagram followers organically.
4. Sustainable Development is a Social Responsibility for All
4. Sustainable Development is a Social Responsibility for All
Sustainable development has become a serious part of everyone’s social responsibility. To enhance people’s lives and to protect the environment requires a strong move. As e-commerce, you can devote a part of your revenues to fulfill sustainable development goals. You can add a section on your website and inform others about this. It will encourage people to buy from you and take part in your world-constructive plans.
Conclusion
Conclusion
I am
Parichehr Parsi, a born writer, and a freelance copywriter in the fields of
travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and
researching. Find me on LinkedIn!