We can never say this enough: video marketing is one of the most powerful tools every business needs to include in their overall marketing strategy. If you see the staggering numbers on the latest video marketing statistics, it'll make sense.
In this digital era, a business that doesn't have video content for their marketing campaign is like a teenager without a smartphone: very rare. Internet users seek dynamic, straightforward forms of content to consume. In this case, video content is definitely such.
Are you not convinced yet? We've listed potential reasons why your business should tap into the video marketing bandwagon anytime soon.
Internet Users Love Videos
Most of us have watched at least one video (likely more) at some point today -- whether it's for educational or entertainment purposes. After all, who has time and energy to scroll through a whole text-heavy paragraph to get to the juicy bits of information?
The stats say that at least 55% of internet users watch online videos every day. And let's not forget that over 1 billion hours of YouTube videos are watched every single day. From here, we know that internet users are hooked on online video content.
Boost Brand Awareness
Guess who else loves video content other than internet users? It's Google! Yes, Google loves video content more than your 2,500-word articles. All of this because internet users are demanding more video content, and Google is responding.
Including video content on your website can higher your ranking on the search results. If you place video content on your site’s landing page, you'll 53% are more likely to sit on the first page of Google.
Engage Audience Better
Normal text.The beauty of video marketing is that it allows marketers to convey their message as concise and straightforward as possible, making it easier for them to engage the audience even better.
Video content combines stunning visuals with intriguing audio elements, making it much easier for the audience to retain the information. It makes sense that internet users retain at least 95% of a message when they watch it in a video.
Build Trust Faster
Normal text.Not only is video marketing great to convey your message much more effectively, but it also helps you gain your potential customers’ trust faster. Marketing videos like testimonial videos can show your happy customers, making it easier for potential customers to trust your brand and make a purchase.
Meanwhile, you can also use demo videos to show how your products can benefit your customers. This, in turn, will help potential customers to get their questions answered and make purchase decisions faster.
Normal text.With video marketing, you can just create one compelling video content and share it across your social media profiles and other digital channels at your fingertips. It also allows potential customers to spread your video content like a wildfire easily.
Looks like an interesting and proven addition to think through viral marketing ideas for your business.
The stats report that social video generates 1200% more shares than text and image content combined. The more your video gets shared, the higher your chance to reach more and more potential customers.
If you’re not using videos in your marketing, it’s time you start considering using it. Of course, texts and images are great. But, if you want to cut through the noise in this digital era, then video marketing is a great way to help you achieve your overall marketing goals.
You can see the full reports about video marketing statistics in the infographic below:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro