Digital marketing operates within the scope of internet and SEO is a digital tool that helps to draw leads. But perhaps I should start with a brief overview of how search engines work and the importance of SEO.
Every time we browse a topic on the internet, search engines provide lists (indexes) with web pages of content related to our request. Every index occurs from thorough search and elaborate algorithms, based on multiple variables, for the best possible results. Among these variables is an SEO-friendly content.
Integrating SEO principles into your web page means search engines-wise content; therefore, higher page rank in the search engines results pages (SERPs). In other words, your website will be classified as reliable with quality content; and, the attained visibility will
enhance the organic traffic.
The following video can give you an insight on how Google search works.
Further use of SEO, can be its contribution to your marketing strategies development. As the organic traffic can help profiling your website users.
It is understandable that SEO may seem a bit too overwhelming for beginners. However,
iED Academy team is excited to announce that a
complete SEO course series will soon be launched. Stay tuned!
SEO is a valuable marketing tool and learning the basic principles can really boost your business web page and generate leads. The following key points will help you self-direct your learning process.
- Learn how to do keyword mapping. All you have to do is find out what keywords people use when they browse on the internet.
- Integrate to your promotion strategy on-page and off-page optimization tactics.
- Explore the aspect of user experience (UX) and apply it to your webpage.
- Enhance your content quality and ensure higher ranking, by including links helpful for your web page users (link building).
In a nutshell, an effort on how to learn SEO online can be truly worthwhile, whether you are at the beginning of your career or just
exploring your upskilling options. No matter the point of your professional course, you should bear in mind that staying up to date with the SEO changes is very important. Therefore, staying up to date demands
continuous learning.
